I Graduated from McMaster University, Marketing course. I enjoyed studying Consumer Behaviour, Branding, Social Media Research Techniques courses.
It surprised me to learn that most of the companies and/or corporations are continuing investing in learning about their customers, prior to develop a product. They are an example of successful and profitable “brand – consumer” connectivity.
Some industries are still missing this point, and having huge losses. The Entertainment Industry sometimes invest millions in developing a brand in the form of a movie or content, that simply does not retained any audience, because they did not research what the public is looking for.
I enjoy Martial Arts, fitness, languages, writing and travelling the world!