I graduated from McMaster University’s Marketing Program. I enjoyed studying Consumer Behaviour, Branding, Social Media Research Techniques and similar courses.
It surprised me to learn that most of the companies and/or corporations are investing in learning more about their customers, prior to developing a product. They are an example of a successful and profitable “brand – consumer” connectivity.
Some industries are still missing this point, and having huge losses. As an example, the Entertainment Industry sometimes invests millions in developing a brand in the form of a movie or content, that simply does not retain any audience.
I am continuing my educational journey by studying Screenwriting.
During my free time, I enjoy martial arts, fitness, languages, writing and travelling the world!