The Karate Kid: A Classic franchise from John G. Avildsen

Last month I came across the book “The Films of John G. Avildsen” by Larry Powell and Tom Garrett. My primary goal was researching brand and audience connectivity leading to brand loyalty. Therefore I was first interested in researching successful brand and franchise developers. After reading the book I realized that Director John Avildsen was exactly that … Continue reading The Karate Kid: A Classic franchise from John G. Avildsen