According to an article on CBC News, Giant Tiger and other discount stores are in an expansion mode! Usually when companies are expanding is a good sign, but in a case of discount stores what is that good or bad?
For Marvin Ryder, a professor at McMaster School of Business, the case of discount stores has an interesting factor: “Ryder believes that debt-burdened consumers remain nervous about the economy, and are therefore cautious about spending… “.
The article goes to state that: “(the) Average Canadian incomes have barely risen over the last year, according to Statistics Canada. For workers in retail, accommodation, and food services, wages have actually fallen by about two per cent.”
It seems that the expansion of discount stores also means a harsh reality; consumers in general are having less income to spend and therefore are more selective on where to buy.